It will be useless to create a website to sell insurance if you are not able to have access to basic information such as how many visits you receive per day, how much time users spend browsing, what pages they see, how they find you… Therefore, today we will show you how to configure Google Analytics for insurance websites with the tracking pixel.
Why install the Google Analytics tracking pixel on your insurance website?
By installing the Analytics pixel you will be able to analyze data, draw conclusions and make decisions objectively. In this way, you will be able to measure the results of your actions, being able to determine the effectiveness and profitability.
Here is an example:
Imagine that you pay to appear in a reference insurance blog during the month of June. That same month, you also decide to advertise on LinkedIn. Both actions have meant an investment and you want to know if they have been useful. To do so, if you had previously installed Google Analytics, you will now be able to check the following information:
How many sessions your page has received
Throughout the month, broken down by weeks, days…
What has been the source and medium of the visits
In this case there would be two: linkedin.com / Referral and insurance blog / Referral.
Bounce rate
If there have been users who have left the page in the first seconds of the session.
Average duration of the session
Indicating how long they have spent on average browsing your website.
Knowing this data, you will be able to determine if the efforts have been effective, which of the two has been more profitable, if you have achieved an economic return… Helping you to decide whether to repeat the action, invest even more or not to do it again.
Steps to install your Google Analytics tracking pixel on your insurance website
1 Have a Google Analytics account
Go to google.com/analytics and click on the “Start measuring” button. You only need to have a registered gmail or google email address.
Then follow the instructions below:
- Type in the account name (in your case, your company name) and click “Next”.
- Enter the name of the property (again for your case, your company name), set your time zone, the country currency and click “Next”.
- Indicate your industry category, the size of your company and check at least “Measure customer interaction with my website or application”. Click “Create” and accept the terms and conditions for your country.
2 Configure the data flow
In this new screen that will be displayed, as it is a website to sell insurance, you must click on the “Web” option and fill in the following fields:
- Website URL. Here you will put your web address.
- Stream name. Again, to avoid confusion, we recommend you to put the name of your website or company.
Once filled in, you will have to click on “Create stream”. You will then get a screen that will show your stream URL, the stream name, the measurement ID (also called tracking ID). This ID is unique to you and will be what you will need to set when configuring the plugin which we will see in the next steps.
You can check it whenever you want from the “Manage” panel, by going to “Manage account access”, clicking on “Data flow” and selecting your web address.
3 Install and activate the Analytics plugin
Now in the WordPress of your website, you will have to go to the “Plugins” section and choose one that works to install the Analytics pixel. Although there are many, we recommend “PixelYourSite – Your smart PIXEL (TAG) Manager”.
4 Configure the Analytics plugin
Once the plugin is installed and activated, you will need to access its configuration by clicking on the left menu of your WordPress, where you read “PixelYourSite”. Then you will only have to click on the blue “Click for settings” button, paste the measurement ID we were talking about earlier and scroll until you find the yellow “Save Settings” button to save the new setting.
And that’s it! You can check that it is working properly by accessing the “Real-time” panel from the left menu in your Google Analytics dashboard.
Note: this plugin will help you to configure other tools that we will talk about in future posts. We recommend you to subscribe to our newsletter to be informed when it comes out.
