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Basic guide to launch your insurance website
The first step to make your insurance company known in the online world is to create your website. In this guide we show you the steps you must follow to achieve it.
- Register a domain
- Install WordPress
- Organize and structure the website
- Optimize publications for SEO
- Connect web with social networks
Contents
Registering a domain and choosing a server for your insurance website
The domain will be the virtual address of your business. The choice of domain should not be taken lightly.
Once the domain is chosen, it will be stored on a server or hosting, which will also take care of other functions such as security, backup, connectivity…).
The easiest order to do the process will be to choose a server where to register the domain. Since there is an infinity of hostings and sometimes it can be difficult to find the best value for money, we have done the work for you and we propose this one, where you will also have 2 months free for being a Nowo.tech user.
Install WordPress on your insurance website
Once your plan is contracted, at the top of your panel you will see an orange option that says “Login to cPanel”. You have to click there to change the screen and, in this new screen, look for the following icon accompanied by “WordPress”.
Then, you will have to click on the “install this application” button that you will find at the top right.
To speed up the process of creating your website, we recommend you to choose specific WordPress templates for insurance websites.
Organize and structure your website to sell insurance
It is very important that you stop to think about it, since not having a correct organization can hinder the navigation of your users, as well as being negative for the positioning of your website.
navigation of your users, besides being negative for the positioning of your web.
These are the most common categories for websites that offer
insurance:
- Home
- About us
- Insurance
- Contact
- Blog and news
Optimize publications for insurance SEO
Proper SEO optimization takes time and requires a content strategy. Although it is an effort, we assure you that it is worth it and it is better to start as soon as possible.
Connect web with social networks
Using social media to sell insurance could be a very good practice to achieve your goals.
Direct visitors from your website to your social networks and vice versa to reinforce your brand image and authority in insurance.