Once you have completed the initial steps to sell insurance, it is time to take action and determine one or more insurance marketing strategies that will make up your insurance marketing plan. But before doing so, you may want to be clear about the goal you want to achieve. Every strategy has a reason for being.
Today, we want to talk to you about some of the most common types of insurance marketing and what you can expect from each of them.
Content marketing for insurance companies
Definitely one of the most requested for those who are interested in an insurance sales strategy that also helps them gain in image and SEO. To know what content works, we recommend you to follow these requirements:
Be original
Try to create something that really interests your target audience and that is linked to the sector, in this case, insurance. If, in addition to being creative, you can be useful, you basically do it.
Define your buyer persona
Being able to draw a rough profile of your potential customers – their consumption habits, their level of industry knowledge, their purpose in seeking a solution, their behavioral style, both personal and professional – will help you determine what they’re most likely to be interested in, what kind of tone they’ll be most comfortable reading.
Write well
Have you ever read an article with typos? You definitely noticed that the company was untrustworthy. It can be done in any context.
Conversion funnel or sales funnel
Move your content actions to one level of your conversion funnel.
SEO Strategy for Insurance Sales Positioning
If you want a person to see your company on the first page of Google when they search for services that your company offers, you should definitely perform an insurance SEO strategy. In this you will have to do several things, such as:
- Increase the average time the user spends on your web page.
- Optimize loading speed
- Include relevant keywords around the service
- Work on the title and meta description
The user experience on your insurance website
Perhaps one of the most neglected. Having a user-friendly website design not only increases the time users spend on your website, but also improves your brand perception among prospects and has a positive impact on conversion rate.
Insurance advertising strategy
Another way to increase website traffic and sales is through the implementation of insurance advertising campaigns. There are a number of formalities you need to follow before investing:
- Define the duration of the campaign
- Budget
- Select the insurances you want to market and take into account the competitive advantages.
- Identify who you are going to target
- Evaluate the profitability of your online insurance advertising strategy.
Segmentation in Social Networks
Today, one of the best ways to broadcast and communicate is through social media. As we’ve talked about before, selling insurance on social media is a strategic balancing act between being a recognized entity or elevating your brand image and yet being personable and being able to give to your customers.
We would have to say don’t spend all your energy trying to be on all social media. Optimize your resources and only focus on those that really bring you closer to your goal and bring you, indirectly or directly, an economic benefit. First, it will be necessary to carry out a preliminary study to ask questions such as: the most popular social network among your target audience, type of message and appropriate tone…
Now that you have discovered which are the most popular marketing strategies to sell insurance, it is time to implement some of them. Of course, we recommend using the tools to sell insurance that make your actions more effective and measurable.
