According to studies, there are more pets than children in Spain and this trend is growing. This is why it is so interesting to offer this type of insurance, which still has little competition but great growth potential.
But do you really know how to sell pet insurance? Today we want to help you market this product effectively.
What is pet insurance?
Pet insurance is a type of health insurance specifically for pets that covers expenses in the event of a medical emergency. Of course, coverage varies by policy and insurer, but most cover accidents, illnesses and injuries. Some policies may even cover procedures that are medically necessary but not necessarily life-threatening.
Why sell pet insurance? Advantages and benefits
There is no owner who does not have among their priorities to do everything in their power to care for and protect their animals, so the willingness to take out this type of insurance is very high. In addition to this, there are still many who do not know about the existence of pet insurance, but if they did, they would be very interested in taking it out. Among the advantages of selling pet insurance we can highlight:
In the case of veterinarians, dog grooming salons, pet stores and other businesses that work with pets, it could be a very interesting resource to increase customer loyalty, providing them with a product that meets one of their needs and that is related to the service they provide.
Tips to sell more pet insurance
As we have said on other occasions, there is no exact formula that guarantees success and is applicable to 100% of cases. Even so, we can give you a series of tips that, if you apply them correctly, can be of great help when it comes to selling pet insurance.
Research the pet insurance market
This will be the first thing you should do whenever you are going to market any insurance. Knowing which providers work with the product, the price range in which they operate, the coverages and exclusions… Not only will it help you to offer a good service, it will also reinforce your image as an insurance professional.
Work on your online presence
Fortunately or unfortunately, selling insurance online is within anyone’s reach. Create a website, advertise on the internet through social networks or Google Ads… these are just some of the steps to sell insurance online that you can take without having a big budget for it.
Observe the needs of your customers
Clearly, each customer has unique needs and will not always require the same pet insurance. Investing time in understanding what their needs and concerns may be will allow you to offer them the most appropriate solutions, as well as help you build your message and the commercial levers that will help you close sales.
This will also help you build a bond with your customers and further increase their trust in you.
Insurance packages or cross-selling
Whether you opt for one option or the other, the key here is to know your customer and what they might need. Home insurance, health insurance that also covers the family… The probability of closing the sale of complementary or bundled insurance is very high compared to those who limit themselves to selling a single insurance policy.
For this point it is essential that you have insurance software or any other system that allows you to collect data from your customers, filter by certain fields… and even rely on artificial intelligence that many technologies are beginning to offer thanks to Big Data in insurance.
Work your social networks
Whether organically or by investing a certain budget, selling insurance on social networks is a resource that is often very powerful to publicize your pet policies.
Launch email campaigns
Again we return to the importance of working on having a good database of your customers. Mailing campaigns usually get very good results, since the recipients know you and trust your services.
Filter for those users that you think may be potential clients for pet insurance, send them an email informing them and try to get them to go to your website to get a quote and learn more about this product.
Remember that for this type of actions you must have a good CRM for insurance to help you segment and gather all the information from your customers.
Nowo.tech helps you to sell more pet insurance
By developing a good insurance marketing plan and carrying it out correctly, you can achieve the goals you have previously set.
As a first step, we recommend you to launch Google Ads campaigns that will bring traffic to your website. In it you will have a specific embedded insurance quotation for pets, where you will be able to calculate the price and provide contact details. From there, with a correct commercial strategy (phone calls, email communications, whatsapp messages…) and a good automation system you could close sales almost without allocating resources.
Do you want more tips to make an insurance brokerage profitable? You can read our articles on how to sell insurance to companies and how to sell health insurance.
